How would you describe your most faithful group of users? They are those that use your product almost religiously. They tell anyone who will listen how awesome it is at making one particular part of their life better. If you charge for it, they pay. If you don’t, they unquestionably would if you did.
They are the least likely users to churn out, and the most likely to pull others in. They have created a habit out of your product and they daily thrive with it. But how did they get there? It’s not like they were born that way. How did onboarding navigate their transformation from completely unfamiliar with your offering to intrigued, to exploring, committing, investing, and, ultimately, finding satisfaction on the other side?
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