How would you describe your most faithful group of users? They are those that use your product almost religiously. They tell anyone who will listen how awesome it is at making one particular part of their life better. If you charge for it, they pay. If you don’t, they unquestionably would if you did.
They are the least likely users to churn out, and the most likely to pull others in. They have created a habit out of your product and they daily thrive with it. But how did they get there? It’s not like they were born that way. How did onboarding navigate their transformationfrom completely unfamiliar with your offering to intrigued, to exploring, committing, investing, and, ultimately, finding satisfaction on the other side?
Samuel Hulick, one of the top experts on user onboarding worldwide and the person behind UserOnboard explains to us what it takes for organizations today to cross the (onboarding) chasm.
Crossing the (onboarding) chasm
Helping users envision their improvement
Picking Out the Quick Wins
Tailoring the user experience
Creating habitual users
Who should attend
Product Managers in charge of product onboarding.
Customer Success Managers in charge of customer onboarding
Product Marketers managing GTM messaging, positioning and launches.