Developing a product is hard. Delivering it efficiently to multiple customer segments is an ongoing challenge. It is one thing trying to increase a customer base and another retaining it for the long run. Finding the optimal point, that makes prospects convert, especially when we refer to B2B solutions applying to a range of personas and industries, is a rather complicated task. The process is progressive, and multiple factors affect a SaaS offering before customers are sold on its value proposition.
For a while now, the emerging Product-Led practices raise the one million dollars question: What defines customer experience? While optimized product delivery comes first into mind, the challenges following Product-Led transformation are far greater.