Crowned as the onboarding queen, activation is the set of practices leading to first impressions. Being the lifeblood of new business, on Human Assisted onboarding activation is subject to the Sales organization activities.
Prospects taste a solution’s magic via a series of demos, likely to be followed by a POC (Proof of concept) or “controlled” trial. The involvement of human element guarantees that buyers are fully aware of a product’s capabilities. At the same time, on Self Serve onboarding, the product is accountable for sealing the deal.
In reality, regardless of the execution, activation is the acquisition grasp derived from the product itself.
Being a considerably faster process, the “ideal” activation formula delivers value to trialists, who ideally return to the product and eventually create a habit out of it.
In an effort to increase conversion rates, internal teams strive to shorten trial periods and create a sense of urgency. Speed to implement always needs to come first. In reality, this may not always be the case as products’ complexity, radically affects the learning curve period.