The delivery of stellar product-led experiences is not optional anymore. It is the one competitive advantage following succesful SaaS organizations. Even more, it is now expected across the spectrum. IT consumerization and customer demands only embrace that outcome. This is why we embarked on a mission to map product experience practices in the SaaS landscape.
To achieve that we surveyed 40 SaaS organizations and interviewed 50 executives who own or lead GTM practices. The goal of our effort is to showcase via real-world examples, how Product-Led techniques affect the customer journey. We believe that our data analysis will enable organizations optimize product delivery. Our commitment is to help reshape the SaaS growth mindset via the lens of Product Led practices. The survey’s results guide those efforts, and this extensive report will reflect on them.