The World is now Product-Led

Whether you are already delivering a product-led strategy or you are trying to get there, our resources on emerging PLG practices will help you achieve the desired results.

Let’s start with the basics. What does it mean to become Product-Led? Becoming Product-Led means putting your product at the center of your organization. Sales, Marketing, Customer Success and pretty much all your internal teams should derive insights from the product itself.  Product-Led Growth (PLG) is supported by tactics free trial or a freemium and virality to boost acquisition. But this, however, is only one part of the story. 

Being Product-Led also means investing in Product (led) experience. How powerful is your onboarding? Can it lead accounts to activation, retention and eventually expansion? Is product experience driven by actual data or relying on gut feelings? Do internal teams develop a common language around product insights? These are just some of the critical aspects a Product-Led GTM strategy is called to answer.

Original Research

The State of Product-Led Experience

We embarked on a mission to map product experience practices in the SaaS landscape. To achieve that we surveyed 50+ SaaS organizations and interviewed 50 executives who own or lead Product-Led Growth. The goal of our effort is to showcase via real-world examples, how Product-Led techniques affect the customer journey.

What you will find inside?

  • The current state of Product-Led Growth: Introduction and analysis of Product-Led growth pillars, challenges, and limitations.
  • Product-Led Onboarding: Introduction of a remodeled onboarding definition. The strategy constitutes a direct outcome of practices adopted by leading SaaS organizations.
  • Onboarding Analysis: Comprehensive analysis of 40 Human Assisted & Self-Serve Onboarding strategies.
  • Product-Led Activation: Definition and analysis of Product-Led Activation in a self-serve and human-assisted strategy.
  • Product-Led Growth KPIs & Analysis: Comprehensive analysis of over 200+ Product-Led Growth and Product-Led experience KPIs & benchmarks

Product-Led Growth Resources

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December 2019
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Blog

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Product Experience

4 posts

Product-Led Growth

7 posts

Product-Led Onboarding

2 posts

Ready to become Product-Led?

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