Original research

The future is Product-Led

Stellar product experiences is not a radical new idea. When delivering a Product-Led GTM strategy, it is the one-way street leading to hypergrowth. 

For a while now, the emerging Product-Led practices raise the one million dollars question: What defines customer experience? The frictionless seamless experience B2C solutions provide is now expected in B2B too. This shift is elevating the product as a primary growth driver and disrupts the ever-changing SaaS landscape.

In this instance, the product is not just one part of the customer experience; it is the experience.


To help organizations make the transition to a Product-Led GTM strategy we research, blog & analyse emerging practices leading to scalable growth outcomes.

Volume One

The State of Product-Led Experience 

Insights & data derived from the practices of 40 Product-Led organizations.

To uncover the challenges and competing strengths Product-Led organizations employ, we embarked on a mission to define product experience in the SaaS landscape. To achieve this, we surveyed 40 SaaS organizations and interviewed 50 executives who own or lead the Go To Market strategy.

The 50 pages long report includes: 

  • Analysis of the lessons learned from the practices of 40 Product-Led organizations.
  • Product experience assessment via unique product-led metrics the research derived.
  • Product-Led Onboarding (PLO) framework analysis
  • Showcase of 200+ unique product growth benchmarks on every stage of the customer journey
Get the reportBecome Product-Led
Exemplary Participants

ReinventGrowth's research is a must-read for any B2B subscription-based organization exploring a Product-led go to market strategy

Travis KaufmanVP Product Growth at Gainsight

Product and Customer Success are ever more interlinked these days, and for me fully dependent on each other. The drive towards this is reflected in this extensive research, and only helps to support the need for SaaS companies to be even more Product led in finding the best ways to support companies in their business outcomes.

Peter SterkenburgHead of Customer Success, Leadfeeder

Comprehensive research, unique insights. A must-read for any SaaS currently being in the Product-Led transformation stage.

Guillaume MoubecheFounder, Lemlist

When considering digital adoption of your product, one of the larger and important challenges to overcome is developing an understanding of what your customers value in the product, and what experiences expose this value to the customer. ReinventGrowth's research furthers key aspects for determining the most optimal product experience, and it provides actionable insights to businesses ready to make the transition to product led.

Nick BonfiglioCEO/Founder of Syncari and former CEO/Founder of Aptrinsic (Gainsight PX)

The research's content and questions made me rethink the PLG model. The unique results & benchmarks constitute the absolute Product-Led GTM guide evaluating SaaS organizations' performance and growth.

Aazar Ali ShadCo-Founder, Userpilot
Upcoming: Volume Two

The State of Product-Led Experience 

Insights & data derived from the practices of 50+ Product-Led organizations.

On the 1st Volume of our research we dived into the fundamentals of Product Experience via the practices of 40 Product-Led organizations. On the 2nd Volume we expand our sample and go one step further to analyze product management practices along with the challenges organizations consider on activation, retention & expansion when delivering a Product-Led approach. 

The 2nd part of the survey will include: 

  • Analysis of the lessons learned from the practices of 50+ Product-Led organizations.
  • Challenges & best practices on Product-Led Activation, Retention & Expansion
  • Product Management practices analysis & assessment 
  • Showcase of 400+ unique product growth benchmarks & 40+ experiments
  • Showcase of the Hybrid Onboarding Model – the evolution of the traditional onboarding model via the lens of Product-Led GTM practices.
Be part of the experience

Into the Product-Led Realm?

The overwhelming majority of the 50+ businesses surveyed stated the transition to a Product-Led GTM model was imperative to better understand customers’ needs. Only the continuous investment in a customer-centric approach will enable internal organizations deliver optimized experiences and build features compatible with products’ vision and customers’ demands.

Our work however is not done. The SaaS industry will have to go through many changes and face multiple challenges until its best practices are homogenized. If you want to be part of our research and share your best practices with the community feel free to join us in our ongoing effort to map product experience in the ever-changing SaaS landscape.

Product-Led Resources & Events
product_led_growth_metricsBlogProduct Led GrowthProduct-Led ExperienceSaaS
August 23, 2019

The Beginner’s Guide to Product-Led Growth Metrics

Product-Led growth metrics is a rather conflicitng matter for every organization in SaaS currently. This comprehensive guide examines what should organizations do when striving to…
product_led_growthBlogProduct Led GrowthProduct-Led ExperienceSaaS
August 23, 2019

Product-Led Growth in SaaS: Identifying The Challenges & Opportunities

Editor's note This article was first published on Userlane's Blog and covers thoughts & conclusions from “The State of Product-Led Experience” a comprehensive report on Product Led…
EventsProduct Led Growth
August 11, 2019

Introducing Product-Led Hub Conference

THE 1st EUROPEAN PRODUCT-LED CONFERENCE IS A FACT At ReinventGrowth we believe that Product-Led is the future of SaaS and this is why we are…