Become Product-Led

Whether you are already delivering a product-led strategy or you are trying to get there, our resources on emerging PLG practices will help you achieve the desired results.

Let’s start with the basics. What does it mean to become Product-Led? Becoming Product-Led means putting your product at the center of your organization. Sales, Marketing, Customer Success and pretty much all your internal teams should derive insights from the product itself.  Product-Led Growth (PLG) is supported by tactics free trial or a freemium and virality to boost acquisition. But this, however, is only one part of the story. 

Being Product-Led also means investing in Product (led) experience. How powerful is your onboarding? Can it lead accounts to activation, retention and eventually expansion? Is product experience driven by actual data or relying on gut feelings? Do internal teams develop a common language around product insights? These are just some of the critical aspects a Product-Led GTM strategy is called to answer.

Product-Led Resources

Volume One

The State of Product-Led Experience 

Insights & data derived from the practices of 40 Product-Led organizations.

To uncover the challenges and competing strengths Product-Led organizations employ, we embarked on a mission to define product experience in the SaaS landscape. To achieve this, we surveyed 40 SaaS organizations and interviewed 50 executives who own or lead the Go To Market strategy.

The 50 pages long report includes: 

  • Analysis of the lessons learned from the practices of 40 Product-Led organizations.
  • Product experience assessment via unique product-led metrics the research derived.
  • Product-Led Onboarding (PLO) framework analysis
  • Showcase of 200+ unique product growth benchmarks on every stage of the customer journey
Get the reportBecome Product-Led
Exemplary Participants
Upcoming: Volume Two

The State of Product-Led Experience 

Insights & data derived from the practices of 50+ Product-Led organizations.

On the 1st Volume of our research we dived into the fundamentals of Product Experience via the practices of 40 Product-Led organizations. On the 2nd Volume we expand our sample and go one step further to analyze product management practices along with the challenges organizations consider on activation, retention & expansion when delivering a Product-Led approach. 

The 2nd part of the survey will include: 

  • Analysis of the lessons learned from the practices of 50+ Product-Led organizations.
  • Challenges & best practices on Product-Led Activation, Retention & Expansion
  • Product Management practices analysis & assessment 
  • Showcase of 400+ unique product growth benchmarks & 40+ experiments
  • Showcase of the Hybrid Onboarding Model – the evolution of the traditional onboarding model via the lens of Product-Led GTM practices.
Product-Led Resources & Events
usability-testingProduct Led Growth
October 3, 2019

Why is usability testing a must for Product-Led growth?

What is usability testing? Usability testing is the process of testing a prototype, website, app, or product to ensure people can complete a goal. The…
nps_guideBlogProduct Led GrowthProduct-Led ExperienceSaaS
September 21, 2019

The Definitive Guide to NPS

Editor's note: This post was first published on Userguiding blog on 2019/09/16 Introduction Whether you are the CEO, the product manager or the product marketing…
Product Led GrowthBlog
September 19, 2019

Product-Led Growth Fundamentals

Introduction Product-Led Growth is thriving. If you don’t believe that, just notice how the way of people experiencing software keeps changing. It is not enough…