Whether you are already delivering a product-led growth strategy or you are trying to get there, our resources on emerging PLG practices will help you achieve the desired results.
The World is now Product-Led
Let’s start with the basics. What does it mean to become Product-Led? Becoming Product-Led means putting your product at the center of your organization. Sales, Marketing, Customer Success and pretty much all your internal teams should derive insights from the product itself. Product-Led Growth (PLG) is supported by tactics free trial or a freemium and virality to boost acquisition. But this, however, is only one part of the story.
Being Product-Led also means investing in Product (led) experience. How powerful is your onboarding? Can it lead accounts to activation, retention and eventually expansion? Is product experience driven by actual data or relying on gut feelings? Do internal teams develop a common language around product insights? These are just some of the critical aspects a Product-Led Growth strategy is called to answer.