Product-Led Growth Conference

How Product-Led Mature Are You? Learn how to make your product your greatest growth lever and make the transition to the Product-Led era!

Why you should attend the Product-Led Growth Conference if you are a Marketing Manager

  • Because you need to know the characteristics of marketing qualified leads (MQLs) that end up being PQLs.
  • Because despite the saturation of communication channels you want to know how market positioning can remain intact.
  • Because your role can become more important throughout the customer journey
  • Why you want paid conversions to be the outcome of the marketing strategy and not the goal.
  • Because you need to know how product virality, word of mouth along with targeted product and marketing content can become the main Product-Led Growth KPIs of the marketing strategy.

Why you should attend the Product-Led Growth Conference if you are a Sales Manager

  • To learn how online and product metrics can enable you to discover leads with increased buying intent.
  • Because you need to know how product engagements can eliminate handholding and increase initial adoption.
  • To understand how user onboarding can increase Sales activations’ performance.
  • To develop a common set of KPIs with internal teams.
  • To streamline product-qualified leads (PQL) criteria and optimize sales forecast.

Why you should attend the Product-Led Growth Conference if you are a Customer Success Manager

  • To learn how to train multiple users at scale.
  • To learn how to identify weaknesses throughout the customer journey and to become more proactive in regards to customer requests.
  • To develop a common set of KPIs with internal teams and Product Management.
  • Because you need to understand how to evaluate qualitative and quantitative customer feedback.

Why you should attend the Product-Led Growth Conference if you are a Customer Success Manager

  • Why you need to learn how to create product experiences that increase users’ proficiency levels and adoption.
  • Why you need to create product customers love.
  • Because it is imperative to understand how product developments align with the product vision.
  • Because you need to adopt a set or Product-Led Growth metrics that you will consider alongside business KPIs & benchmarks.