In this Product-Led Growth conference session Sam explained why the industry’s landscape is ideal for Product-Led Growth to thrive. The presentation honed into fundamental PLG elements like why increased acquisition costs block SaaS ROI, how the traditional product delivery model does not yield the expected results or sustain engagement levels and why Product-Led Growth is of rising importance.
About the Speaker
Sam Richard is Director of Growth at OpenView, helping our portfolio accelerate top-line growth through establishing best practices and processes to support product led growth. At OpenView, Sam works closely with portfolio leadership teams to discover and implement the most impactful strategies for growth, including onboarding and retention optimization, expansion strategy, funnel optimization and channel/partner strategy.