Next Event


Nov 02 2019


EEST Timezone
11:00 - 15:00

Product-Led Growth Workshop | Become Product-Led

The Venue
Athens Tech / Codehub Training Center, Leof. Alexandras 205, Athens 115 23

The Agenda
11:00 – 11:30 Welcome & Networking
11:30 – 11:45 Intro from Product School and Sponsors 1
1:45 – 12:15 Introduction to Product-Led Growth GTM Strategy Pillars
12:15 – 13:15 The State of Product-Led Experience – Research Analysis
13:15 – 13:45 Break
13:45 – 14:30 Case Study: The ever-evolving product (led) onboarding funnel
14:30 – 15:00 Q&A & Networking The Workshop

Introduction to Product-Led Growth GTM Strategy Pillars
The surge to deliver flawless product experiences is rising in B2B too. That shift in the customer acquisition process elevates the product as the primary growth driver. It is not enough anymore for a product to just deliver its value proposition. Product features, should onboard users and sustain engagement levels.
Even beyond that first experience, Product-Led organizations retain and expand their user base by exploiting product features. While keeping retention and support costs low. This section will explore the basic pillars of Product-Led transformation entails and what Product Management needs to know in order to streamline its internal practices.

The State of Product-Led Experience – Research Analysis
The state of Product-Led Experience is the greatest research on Product-Led practices to date conducted on 40 leading SaaS organizations like Hubspot, Wistia, Segment, Gainsight, Pendo, Uselane, Clearbit, and others.
In under one hour, you will learn about:
Product-Led Experience (PLX): Introduction of the term and how it impacts fundamental elements of a Product-Led growth GTM strategy.
Product-Led Onboarding: Introduction of a remodeled onboarding definition – direct outcome of Product-Led growth GTM practices.
Product-Led Growth Metrics. Introduction of a series of metrics, SaaS organizations can consider when assessing product experience.
Product-Led Growth KPIs & Analysis. Extensive analysis of over 200+ Product-Led Growth KPIs & benchmarks Case Study: The ever-evolving product (led) onboarding funnel

Product-Led Onboarding: The Framework

How Product-Led onboarding can become a point of reference on every stage of the customer lifecycle and help Product Managers excel product delivery. Product School‘s attendees will be presented a number of techniques that can help them invest in product experience, via the lens of Product-Led practices. Particularly, PMs will have the chance to practice and discuss onboarding best practices and how those techniques increase adoption and ROI.

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