How would you describe your most faithful group of users? They are those that use your product almost religiously. They tell anyone who will listen how awesome it is at making one particular part of their life better. If you charge for it, they pay. If you don’t, they unquestionably would if you did.
They are the least likely users to churn out, and the most likely to pull others in. They have created a habit out of your product and they daily thrive with it. But how did they get there? Samuel Hulick, one of the top experts on user onboarding worldwide, explains to us what it takes for organizations today to cross the (onboarding) chasm