The State of Product Led Experience

Insights & data derived from the practices of 40 Product-Led organizations.

To uncover the challenges and competing strengths Product-Led organizations employ, we embarked on a mission to define product experience in the SaaS landscape. To achieve this, we surveyed 40 SaaS organizations and interviewed 50 executives who own or lead GTM practices.

Exemplary research participants: Hubspot, Gainsight PX, Wistia, Intercom, Drift, Yesware, Pendo, Userlane, Vidyard, Leadfeeder.

The goal of our effort is to map, through real-world examples, Product-Led techniques used and estimate how they affect critical aspects of the customer journey. We believe that our massive data sample and thorough analysis will enable SaaS organizations to align their internal teams and optimize product delivery. Our commitment is to help reshape the SaaS growth mindset via the lens of Product Led practices. The survey’s results directly guide those efforts, and this extensive report will highly reflect on them.

Key Points of Analysis

  • Analysis of the learnings derived from the Product Led practices of 40 Product-Led organizations.
  • Product experience assessment via a set of unique metrics- direct outcome of Product Led practices
  • Product-Led Onboarding (PLO) framework analysis
  • Showcase of 200 Unique product growth benchmarks on every stage of the customer journey.

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